An Example of Engagement

Secret Millionaire’s Club with Warren Buffett

A financial literacy program Becca managed while at By Kids For Kids, the program encouraged financial and entrepreneurial learning for 3rd - 7th graders across the country.

 
 

Goal

To get students in all 50 states involved in financial literacy.

Execution

The Learn & Earn educational promotion program was a fully integrated print, online, mobile and social media program that launched with Warren Buffett’s Secret Millionaires Club 2011 Back to School TV special. The activities and challenge brought the financial lessons and sound business values of Mr. Buffett from Secret Millionaires Club programming into classrooms, homes and afterschool organizations.

EMC7 Roles

Becca was the chief digital strategist, marketing director and oversaw project management on all aspects of this program, including the connection with youth organizations including Junior Achievement, 4H, Big Brothers Big Sisters, and Girls Inc.

Results

Engaged over 100,000 educators in the program, providing students in all 50 states with financial literacy curriculum.

 

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