7 Quick Tips for Efficient Social Media Management
I was awake in the middle of the night last night thinking about social media topics for my next article. Thankfully (?), a George Harrison song popped into my head and hung around for a good hour or two.
It's gonna take time
A whole lot of precious time
It's gonna take patience and time
To do it, to do it, to do it, to do it, to do it
To do it right child
It made me think about what my number one recommendation is for people who want to know how to work social media.
I’m here to tell you that managing social media is not only an essential part of your integrated marketing, it can be done efficiently as well as effectively. But it’s gonna take time. Just like the man said.
1. Develop a solid social media strategy.
This means first knowing your audience and where to find them. Take the time needed to develop your buyer personas thoroughly. Align your audiences with the right social media channels.
2. Create an editorial calendar.
Align that calendar to your audience’s lives. If your product supports science, don’t focus a massive campaign during February-March when teachers are busy with science fair – start before or wait until after the season. If you are fundraising for Alzheimer’s research, time your campaigns to June and September, months when people are already talking about how to #ENDALZ.
3. Commit to working at it regularly.
Put in at least 5 hours a week writing posts, designing images, responding to your audience, and promoting your site content. While there is no magic number of hours, 5 gives you a bare minimum.
4. Be ready to pay attention.
Track your results. Refine your strategy. Try new things. Look at what makes your best posts perform. Don’t scrimp on this or your efforts will be wasted.
5. Respond to your audience.
By this we mean both literally and by action. If they ask questions, answer them. If they express an interest or a need, meet it. If their engagement shows they are interested in clowns, don’t focus on giving them more acrobats. Give them more clowns. Unless (see #4) your data show subject fatigue - then adjust and start all over again.
6. Provide value to your audience as often as possible.
One way or another, give them a reason to connect with you. It doesn’t always have to be information. Real value comes in the form of something that improves their lives. Look at your posts and determine if your posts are helpful or fun or if they are strictly offer based. If they are offer-based, make them valuable!
7. Be authentic in your voice.
If you remember just one tip, please let it be this one. Be who you are, calm and clear and bright.
And just in case you’re a George fan and know the rest of the song, don’t worry. It doesn’t have to take a whole lot of spending money. It just takes strong planning and some hard work. Connect with us, we can help.