When Targeted Advertising Goes Awry

I'm happy that my last post was well received. It almost makes it worth searching for "Date a Sea Captain" and "5 Best Online Dating Services".

Almost worthwhile. 

Because now I have targeted advertising following me around. The ads we all see are based on our search activity when we are signed into Google. And I have a love/hate relationship with targeted advertising for this reason.

Sometimes, they really really get it. And when they do, it is brilliant. I found bedazzled Patriots cowboy boots that way (I did not buy them and now they aren't for sale any longer and I have to admit I am a bit sad about that). And LL Bean Tarp Totes from Fenway. Those were great ads.

But when the algorithm is messed up? Oy.

This online dating ad has very much missed it's mark for a whole host of reasons, the least of which is that I searched for NICHE dating sites.

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I started to say "It's a good thing I am fascinated by this because it's what I do for a living" and then realized. Maybe I do this for a living because I am fascinated by it...

A while back, I tried to see if I could possibly spend $25,000 at Nieman Marcus (spoiler alert - I can't) and I saw those ads for a long time. Eventually, I searched for other things enough that Google realized I am not interested in buying $2500 shoes. 

So I'm sure I will get the ads until something else over-rides Farmers Only as an interest. Since I just spent 10 minutes searching for cowboy boots, it will probably even be gone by tomorrow. 

Good news though, while writing this, I fell down a rabbit hole and ended up finding custom Patriots Chuck Taylors

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Moral of the story: All's well that ends well.

Rebecca RyanComment