Social Media 101 Part 2: A Review Of The Big 6 Platforms

The Platforms

You likely know some of these already and probably use (more than?) a few for personal use. While this list is hardly comprehensive, we have added a few you may be wondering if they may be essential for your business. We’re looking at you, Snapchat.

  • Facebook is still the most popular social networking site in the world. There are two types of accounts – you want to set up a business account in addition to your personal account.

    In the words of Offspring, “You gotta keep em separated” – not just so your business network and customers don’t see when your cousin tags you in that awkward family photo, but so you can benefit from the many features of Facebook Pages. Who is on it? Everyone. Even my 98-year-old grandfather.


  • Twitter is a social network comprised of status updates of no more than 140 characters where every letter counts. Uses for business are plentiful. Sharing news, building relationships, collecting leads, and providing customer support are just a few ways businesses use Twitter

    Twitter often seems to have its own language and culture. It does, but it can be learned. Once you unlock the code, you may find some great ways to connect with your customer base.
FUN FACT: # - this is properly called an octothorpe, currently known as a hashtag.
  • LinkedIn is a business-oriented social networking site most known for individual profiles and connecting to other professionals. You can set up a business page too – and that will allow you to share your message with a wider audience.
  • Pinterest is a visual sharing social network that functions like a series of digital bulletin boards. Organized by theme, users "pin" and "repin" content to their boards. If your work is particularly visual and aimed toward women, Pinterest may be a natural fit.
  • Instagram is a photo sharing app that’s still all the rage with the under 30 demo these days – and some older folks too. Users take photos, apply filters, and share on Instagram network and other social networks. Instagram is widely used and highly visual.
  • Snapchat is a photo and video sharing app where users send and receive "snaps" which disappear after viewing or once the time limit expires. Is your demographic still in school? This could be important for your business.
Just because it exists, doesn’t mean it’s right for your business. Don’t try and use LinkedIn to sell Adidas to high school students.

Most of these platforms have paid media opportunities for businesses who want to expand and extend their promotions.  The education and non profit markets have additional nuances and you can spend half your life down the rabbit hole of when and where individual job titles are on social. The important thing is to keep learning, pay attention to the demographics and users on a platform. And be thoughtful about if they meet your needs.

Contact us to learn more.

Next up: Measuring Success & Defining Metrics

Rebecca RyanComment