Social Media 101: Back to Basics


By now, it is pretty much an accepted truth that if you own a business or lead an organization, you need to be doing social media, right? Of course right. Social media is a fantastic way to build your platform, connect you with a larger audience and create loyalty. Yes, even for small EDU companies. It has to be done. But how do you know you are choosing the right platforms, messaging, and tactics?

Article after article discusses hot new platforms and apps where you “simply MUST” be engaged with your customers. This can lead to organizations end up wasting time and money. Before you are talked into social media strategies that frankly don't work or aren't a good fit for your particular organization, it is a good idea to get a foundational understanding of the basics.

When used effectively, social media marketing should be a powerful part of your overall audience development strategy.  Our goal is to give you a basic understanding of how Social Media can be optimally used for your business.  We'll start by going over some basic definitions and then move into some strategy concepts that will help you identify your needs.

From the basics to a few more obscure topics, this guide should help answer some of your questions. Need more information? Send us your questions. We look forward to helping you build your social presence. 


What Is Social Media Anyway?

From Merriam-Webster: Forms of electronic communication (as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).

Clear as mud, isn’t it? Social media is a catch all term for any web site or application where people interact with other people.

In terms of your business, social media can bring you new customers, help you connect with your existing customers, and make your product and programs stronger. One of the strongest benefits of social media is the ability to deliver highly targeted content to your audience.

Each platform is unique. We will take a look at the “Big 6” in our next installment.

Rebecca RyanComment