Our Services & Process
The what, how, when, why, where — the answers to reaching more people and creating strong connections with them.
Marketing is an ongoing conversation between you and your customers. This conversation takes time to cultivate and manage. EMC7 helps create and maintain your marketing, social media marketing, and advertising needs so you can focus on other work.
Below you will find descriptions of the types of services that EMC7 provides. We know that clients are unique and we tailor all of our projects and campaigns to meet these varied needs and budgets. You can learn more about our mission for ourselves and our clients, as well as our guiding principles, here—Read more→
COMPREHENSIVE SOCIAL MEDIA MARKETING CONSULTING SERVICES
EMC7 can develop any and all elements of a comprehensive digital marketing plan, involving detailed and strategic campaigns using fresh, smart, creative content, implemented through social media, email marketing, SEO, and advertising. We work closely with our clients through all program stages, seeking collaboration and approval through each stage in our sequence —
< A Solid Foundation >
EMC7 builds its strategies and content on a strong understanding of our clients. This understanding begins with a statistical diagnosis of a client’s past campaigns, existing properties, and creative assets and content as well as its competition. Then, EMC7 conducts additional research to identify target audience(s). The result of this research and diagnosis is our Diagnostic Report (DR). Read more about our DR→
< Strategy and Editorial Calendar >
From the diagnostic report, we plan your campaign and develop the details of when and where content will be published and how it will distributed — we create our client’s marketing strategy, a document used to create a timetable for marketing and advertising efforts Our editorial calendar embodies our strategy to reach the consumer with timely, relevant content about your products, services, mission, and messages. Read more→
< Creative >
EMC7 also creates the images and posts, the emails and web ads, that lead your prospective customers back to the web pages which we can write and design too. The pages may be on your current site or a completely new one which we can design and manage too. See some of or work and results→
< Campaign Management >
With approved content ready to go, we launch and manage our client’s campaign, track engagement and feedback, and record relevant metrics.
< Campaign Reports >
EMC7 incorporates measurement into every campaign and strategy we devise. We subscribe to a PDCA method of marketing, which is to Plan, Do, Check, & Act. We report on what is working and what could work better to ensure the best possible results for each campaign.
A La Carte MARKETING PRODUCTS & SERVICES
Diagnostic Reports | Reviewing a client’s current marketing and making concrete, executable recommendations for improvement. Read more→
Strategic Marketing & Editorial Calendar | Planning campaigns and guiding creative. From the diagnostic report, we plan your campaign and develop the details of when and where content will be published and how it will distributed — and a corresponding editorial calendar which embodies of our strategy to reach the consumer with your products, services, mission, and messages. This product is our client’s strategy in document form. Read more→
Digital Marketing Strategy | Strategizing, from Google to social media to newsletters. We create the plan to get your brand increased attention - your staff execute the plan. Read more→
Social Media Setup | Getting you operational. If you need a new social presence, we will work with you to determine which social media sites to focus on and how to best utilize your marketing materials for each channel. Read more→
Social Media Maintenance Plans | Managing your properties. It involves more than just posting some fun pictures and picking the right 140 characters. We have several programs to manage your social media properties. Read more→
Custom Digital Campaigns | Developing a wide range of campaigns that could include celebrity endorsements or taking on niche social media sites, such as GoodReads. Read more→
Targeting Assistance Worksheet | Helping you reach the people you need to reach with the content you already have to use. It is getting harder and harder to reach your audience organically, and we know our success has been driven by our ability to reach our intended audiences. Read more→
Resource Packages | Creating new content and accompanying headlines for our clients and their customers to share on social media and through email marketing. After doing thorough discovery of your company and digital products, we will set up specialized content just for you. Each month will be a surprise and will include images, copy, campaign strategies, and more.
Idea Packages | Providing ideas for content which you execute. If you’ve got the staff but struggle to come up with fresh concepts, we can come up with ideas on demand. In packages of 25/50/100 ideas, we can help you come up with an editorial and content calendar to last all year.
ADDITIONAL CREATIVE SERVICES
Education & Consulting | Providing onsite or virtual seminars which educate on marketing and advertising. Our training will —
Teach the basics of digital marketing for your business
Answer questions that will prepare you to make smart choices about where to invest your time and money
Provide methodology for creating custom audiences for Social Media and/or email campaigns
Content Development | Inspiring and Exciting your readership. We connect your content needs to one of our copywriters who can deliver fresh articles for you on a regular basis. This service can range from simple editing of existing content to white papers to eBooks, and whatever additional products we can think up together.
Publishing Services | Writing books and producing digital content. An organization’s leadership often has compelling stories to tell and messages to flush out and distribute. We have a wide range of services to help you.